We Invest in Remarkable Companies and Focus on Growth

We give owners fast, simple exits that preserve the culture they've built and ignite a path to rapid and sustainable growth.

3

Majority Owned
Companies

3

Companies
Founded

1

Company
Exited

1

Minority
Investment

Who We Are

Focused on growth.

Our entrepreneurial knowledge comes from hands on experience—unpaid invoices, payroll struggles, great and terrible hires, and transformative deals. Experience, not textbooks, taught us how to start and scale businesses.

This experience fuels our respect for fellow entrepreneurs. We understand the pain, hard work, and risk in building a beloved company.

We’ve seen the short-term mindset of private equity and venture capital firsthand. Inspired by Warren Buffett and Charlie Munger’s long-term perspective, we built Hemlock Equity to be the company we’d want to sell to: one that holds onto great businesses, cares for employees, mentors future leaders, and focuses on growth as its core function.

Our Companies

Traction House Inc.

A leading social listening and customer acquisition platform that served over clients in North America, Europe, and Middle East.

Traction House Inc. was acquired by USERTECH LLC in 2022.

Coming Soon...

Let's partner and grow together.

Get in touch with us and let's talk about your future.

TractionGenius [SaaS]

AI platform that validates business ideas by scouring the web to find real user complaints.

TractionGenius raised a six-figure angel round in 2022.